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Kulfi Beauty Launches in Sephora Stores Nationwide and Canada

South Asian-inspired cosmetics brand sells lipsticks, concealer, eyeshadows and more to suit a diverse range of skin tones.

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By: Lianna Albrizio

Associate Editor

Starting Sept. 1, Kulfi Beauty is launching exclusively into Sephora brick-and-mortar locations in the US and in Canada.    The launch marks the brand’s first retail partnership.    With a launch online at the beauty specialty retailer a year ago, and the first South Asian-inspired makeup brand to be carried at Sephora, Kulfi Beauty will officially be introduced in-stores via “The Next Big Thing” section — an end cap display in the store that highlights promisin...

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